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    Head Digital marketing - Lahore, Pakistan - Info Resume Edge

    Info Resume Edge
    Info Resume Edge Lahore, Pakistan

    1 week ago

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    Description

    Key Responsibilities:

    1. Strategy Development:
      • Develop and implement a holistic digital marketing strategy that integrates seamlessly with overall marketing and business objectives.
      • Stay abreast of industry trends, emerging technologies, and competitor activities to identify new opportunities and threats.
    2. Team Leadership:
      • Lead, mentor, and inspire a high-performing digital marketing team, fostering collaboration and a results-driven culture.
      • Provide strategic direction, guidance, and support to team members.
    3. Digital Campaign Management:
      • Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email, and content marketing.
      • Ensure campaigns are aligned with brand messaging and consistently reflect the company's values.
    4. Data Analysis and Reporting:
      • Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives.
      • Provide regular, actionable insights to leadership and relevant stakeholders, making data-driven recommendations for optimization.
    5. Budget Management:
      • Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI.
      • Monitor spending and adjust strategies as needed to achieve objectives within budget constraints.
    6. Collaboration:
      • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure alignment and integration of marketing strategies.
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