Search Engine Marketing Specialist - Lahore, Pakistan - Info Resume Edge

Description

Job Type: Full Time/ OnsitePosition Summary: We are seeking a highly skilled Search Engine Marketing Specialist with expertise in managing Google Ads campaigns and optimizing websites for search engines. The ideal candidate will be responsible for developing and executing PPC and SEO strategies for Automobile Industyr and as well as for their Rental division to enhance online visibility, drive traffic, and achieve measurable results through both paid and organic channels.

DUTIES AND RESPONSIBILITIES / ACCOUNTABILITIES:

1. Google Ads Management:

• Develop, implement, and optimize Google Ads campaigns to achieve specified goals, such as increasing click-through rates (CTR) and conversion rates.
• Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
• Monitor and analyse campaign metrics to ensure efficient budget allocation and maximize return on ad spend (ROAS).
• Achieve a minimum ROAS of 5-6 % for Google Ads campaigns.
• Reduce cost per conversion by 20% through ongoing optimization.

2. SEO Optimization:

• Perform on-page and off-page SEO activities to improve website rankings and organic traffic.
• Conduct comprehensive SEO audits and implement technical SEO best practices.
• Collaborate with content creators to optimize website content for search engines and user experience.
• Consistent growth in organic search on month-to-month basis.
• Attain a ranking within the top 3 positions for targeted keywords.

3. Analytics and Reporting:

• Utilize tools like Google Analytics, Google Search Console, and other relevant platforms to track and report on key performance indicators (KPIs).
• Generate regular reports (weekly and monthly) detailing the performance of digital marketing campaigns, providing actionable insights for continuous improvement.

4. Keyword Strategy and Research:

• Develop and execute a comprehensive keyword strategy for both paid and organic search efforts in automotive industry within MENA region.
• Regularly analyse search trends and adjust keyword targeting to align with evolving market demands within automotive industry within MENA region.

5. Competitor Analysis:

• Conduct regular competitor analysis to identify opportunities and areas for improvement in digital marketing strategies.
• Stay informed about industry trends and emerging technologies to maintain a competitive edge.
• Stay abreast of industry trends, algorithm changes, and emerging opportunities to adapt strategies accordingly.

QUALIFICATIONS, EXPERIENCE AND SKILLS:

• Proven experience (At least 2 years) as a Google Ads Manager and SEO expert with a track record of achieving high ROAS.
• Proficiency in English with a strong understanding of branding, PPC, keywords, and market nuances and trend analysis.
• Data-driven mindset with strong analytical skills and the ability to interpret performance metrics.
• Excellent communication and collaboration skills to work seamlessly with cross-functional teams.
• Results-oriented with a focus on driving profitability and meaningful conversions.
• Strong organizational skills and the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies based on market dynamics.