Digital Marketing Expert - Lahore, Pakistan - Info Resume Edge

Description

Key Responsibilities:

1. Develop and Implement Digital Marketing Strategies:

• Create effective digital marketing strategies to achieve the company's objectives.
• Understand the digital marketing landscape and identify trends and insights to optimize spend and performance.

2. SEO and SEM:

• Optimize website content for search engines (SEO) to increase visibility.
• Manage pay-per-click (PPC) campaigns (SEM) across search engines and social media platforms.

3. Content Creation and Management:

• Collaborate with content creators to produce relevant and engaging content for blogs, videos, and social media posts.
• Manage content calendars and ensure a steady stream of content across channels.

4. Social Media Marketing:

• Develop and implement social media strategies to increase followers, engagement, and conversions.
• Analyze social media insights to guide future campaigns.

5. Email Marketing:

• Design and implement direct email marketing campaigns.
• Segment email lists and personalize emails to target different audiences effectively.

6. Analytics and Reporting:

• Use analytics tools to track campaign performance, interpret data, and make adjustments to strategies as needed.
• Prepare and present reports on the progress of campaigns, including ROI analysis.

7. Customer Engagement:

• Engage with the online community and respond to comments and customer queries in a timely manner.
• Develop and manage customer feedback channels to enhance customer satisfaction.

8. Innovative Technologies:

• Stay up-to-date with the latest trends and technologies in digital marketing.
• Explore new and creative growth strategies through digital marketing.

Skills and Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• Must have 3-6 years of proven experience as a Digital Marketing Expert or similar role.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Experience with SEO/SEM, data analytics, and marketing software (e.g., Google Analytics, SEMrush, Mailchimp).
• Excellent communication and interpersonal skills.
• Creative thinker with strong analytical abilities.
• Ability to work in a fast-paced, deadline-driven environment.

Work Environment and Physical Demands:

• This is typically an office-based role but may include some travel to attend industry events and meetings.