Noor Ul Huda Butt

Marhaba Laboratories (PVT.) Ltd.- 2021

 Insight Analyst/Data Analyst, Brand Department

Conducted competitor analysis and benchmarking to identify the strengths and weaknesses of the brand and its products compared to the market leaders and trends. Created customer personas and journey maps to understand the needs, preferences, and behaviors of the target audience and how they interact with the brand across different touchpoints.Developed brand awareness and perception surveys to measure and improve the brand image, reputation, and loyalty among customers and potential customers. Built dashboards and reports to monitor and evaluate the effectiveness of the brand campaigns and initiatives on key performance indicators, such as reach, engagement, conversion, retention, and revenue. Generated actionable insights and recommendations to optimize the brand positioning, messaging, value proposition, and differentiation in the market.

Government College University, Lahore.

Master of Philosophy in Statistics (MPhil Statistics

I am an MPhil Statistics graduate with a specialization in advanced statistical modeling, multivariate analysis, and time series analysis. I have completed coursework in various statistical areas, including statistical inference, experimental design, distribution theory, Bayesian statistics, biostatistics, survival models, sampling techniques, and quality control. Additionally, I have gained experience in utilizing advanced statistical techniques, programming languages, and data visualization tools to uncover patterns and trends in complex datasets. I am actively seeking opportunities to apply my analytical skills and contribute to the success of an organization as a data analyst.