Usman Zakria

I'm a marketing Major at IBA with experience working with L'Oreal Pakistan, FCEPL and Dawlance. I have a strong understanding of marketing and qualitative research, as well as quantitative research and analytical skills. I can help to grow your company's topline through data-driven insights. 

I'm a final year BBA Marketing Major at IBA with experience working with L'Oreal Pakistan, FCEPL and Dawlance (FSIP Top Intern '22). I've worked with L'Oreal Pakistan to create a prototype for a salon-booking application reflecting extensive user, competitor and industry research. I've also worked with FCEPL on their Olper's Cheese launch and how we could maximize mental and physical availability for my Brand Management course. And at Dawlance I worked under consumer insights on various research from optimizing our presence on Daraz to supporting the launch of Dawlance's new TV line. 

I've taken relevant electives like Brand Management, Consumer Behavior and Media Management which have helped me develop an in-depth understanding of marketing and qualitative research as well as analytical electives like Digital Marketing Intro to Marketing Analytics, Data Manipulation and Visualization, as well as serving as a teaching assistant for a business analytics course: Analytical Approach to Marketing Decisions which have helped me develop my quantitative research and analytical skills.