Sidra Anum

Highly-organized and results-driven professional with exceptional E-commerce Operations and Project Management skills. A proven change agent who successfully built structural organization and led end-to-end ERP implementation. Provides high-level support services to higher management to enhance operational efficiency and secure financially favorable outcomes. Versatile in managing complex responsibilities, including administration, e-commerce operations, and HR/payroll processing.

Organization Development and Team Supervision

• Built the foundation for organizational scaling by creating specialized e-commerce departments from scratch (e.g., Order Processing, Sales , Customer Support, Returns/Exchanges), enabling a new level of operational efficiency and support.
• Optimized workflows to streamline day-to-day operations, record maintenance and data organization and improve operations efficiency by 20%.
• Enhanced front desk efficiency by reducing response time by 15% and maintaining quality customer support.
• Conducted performance reviews along with employee onboarding and training to support business growth.
• Supervised all front-end and back-end e-commerce operations, ensuring seamless order processing, sales, and administrative processes.

Customer, Sales and Marketing Support

• Managed customer inquiries and assisted them in every perspective from convening information to resolving issues with or without involving technical team.
• Supported sales team with product knowledge, marketing materials, and sales tools to enhance performance by 30%.
• Developed engaging product content like descriptions and conducted product photoshoots.
• Planned and executed targeted email campaigns (like season-related merchandise, back in stock alerts, promotional and other campaigns) to nurture leads and boost customer engagement.

Product/Catalog Management

• Created and maintained comprehensive online and physical product catalogs: product research, website catalog, data management, and visual merchandising.
• Created purchase orders and issued to the vendors and kept follow-up to ensure timely stock availability.
• Managed inventory and procurement processes to maintain stock levels and discontinue low performing SKUs.

System Implementation and Project Management

• Led end-to-end ERP implementation from scratch - acted as a key coordinator between the development teams and business stakeholders to define requirements and ensure 100% alignment and company-wide deployment.
• Master Data, Transactions Migration from Company’s old ERP (Quickbood Desktop) to the new ERP (Oracle NetSuite).
• Created and maintained SOPs and training manuals for the new ERP along with training new hires to achieve 25% reduction in the training time.
• Spearheaded multiple high impact projects including different brands’ setup, clients acquisition, new product induction and others from concept till completion.

Content Writing & Executive Communications

• Crafted high-level engaging email content on behalf of Director to conduct strategic follow-ups with key B2B customers.
• Directly supported higher management in drafting persuasive arguments to external parties (vendors and financial institutions etc) to save cost and secure financially favorable outcomes.
• Provided high-level executive support to Director to assist in day to day matters involving record maintenance, and other administrative tasks.

HR & Payroll

• Executed employee onboarding and offboarding within ADP and relalevant state/federal agencies.
• Biweekly payroll Processing for 8-10 employees using ADP Run ensuring compliance, accuracy, and timely disbursement.
• Agency related Audits and surveys with 100% accuracy and state/federal compliance.
• Supported HR in shortlisting candidates for hiring and onboarding.

I have done a few course which helped me earn technical skills like Content Marketing, Digital Marketing and Amazon Seller Account Managment. My highest level of education is M. Phil Environmental Science