Muhammad Shahzad

Creative, impact-driven communications professional with a strong command over digital media strategy, content creation, and brand storytelling. Skilled in crafting compelling narratives, managing multi-platform campaigns, and building engagement for both social impact and corporate audiences.

With proven expertise in digital content planning, social media management, and visual communication, I bring together strategy and creativity to amplify voices, strengthen brand presence, and drive measurable results.

Experienced in working across diverse sectors including non-profits, public advocacy, and tourism/travel, I excel at turning complex ideas into relatable content — whether through video, visuals, or storytelling. Passionate about purpose-led communication, audience engagement, and using digital platforms as tools for awareness and change.

With 3 years of hands-on experience at HUM TV, I led and executed end-to-end digital media strategies, managed high-impact social media campaigns, and created platform-specific content that drove audience engagement and brand visibility. I was responsible for overseeing daily content planning, real-time publishing, trend monitoring, and coordinating with creative teams for video, graphics, and influencer collaborations.

My role involved:

Managing official pages across Facebook, Instagram, Twitter & YouTube

Developing content calendars and campaign strategies for drama launches, events, and promos

Leveraging analytics to optimize reach, engagement, and audience retention

Running paid campaigns and tracking performance using Meta Ads Manager

At HUM TV, I spent 3 years managing social media channels, digital campaigns, and platform strategies — driving audience growth, engagement, and brand visibility. I developed content calendars, led campaign launches for dramas and events, and optimized performance through data-driven insights.

Additionally, I served as a Morning Show Coordinator at Hum Pashto 1 for 1.5 years, where I handled content planning, guest coordination, segment scripting, and on-air execution. This role sharpened my skills in live content production, team coordination, and culturally relevant communication.

Communications & PR Skills Summary

Skilled in crafting clear, compelling messaging across platforms. Experienced in:

Strategic content creation & brand storytelling

Press releases, scripts, media briefs, and interviews

Public/media relations & influencer outreach

Audience engagement & reputation management

Cross-cultural communication and regional content planning