Khadija Desai

Experienced digital marketing professional with ~ 6 years of expertise in crafting strategic campaigns and enhancing brand presence across digital platforms. With a proven track record of working with renowned brands such as L'Oreal Pakistan, Haleon (formerly known as GSK), National Foods, Continental Biscuits Ltd., Unilever (Wall's), and Tapal, I understand the importance of consumer behaviour and the ability to effectively translate brand vision into compelling experiences. My passion lies in putting the consumer first and creating engaging campaigns that resonate with the target audience. I excel in leveraging digital channels to drive brand awareness, enhance online visibility, and generate measurable results. 

Throughout my journey as a digital marketer, I have embraced challenges and achieved remarkable success. Each experience has provided valuable learnings and opportunities for personal and professional growth. I started off as a Community Manager at a startup digital agency, where I learnt all about community building, importance of content and creative. At the same organisation I was promoted to Account Manager and that's where my world went upside down - in a good way. I have also worked for the first Delegation of Pakistan that was sent to Singapore FinTech Festival 2019. I performed as the lead  for the digital communication and visibility along with Expats and Pakistani High Commission of Singapore. Later, I joined Digitz Digitas as an Account Manager and I learnt a great deal of digital norms. Today I am the Group Account Manager at the same organisation leading the portfolio for the brands to grow. From crafting strategies to content creations, team management, project management, from campaigns of new product launches to topical campaigns - These experiences have not only honed my skills but also equipped me with the ability to think creatively and strategically. I have learned to adapt swiftly to changing trends and consumer preferences, identifying innovative solutions to overcome obstacles and drive success. 

Graduate of Bachelors in Media Sciences with majors in Advertising Strategy. My passion for strategy, trends and consumer insights will always be a part of me wherever I go to navigate myself professionally and personally.