Arsalan Sheikh

I have over 10 years of professional experience as a content writer, editor, journalist and PR and communication specialist. Moreover, I have won multiple awards for creatively writing feature stories. Academically, I have done MSc in Journalism and MBA in Marketing.       

WORK HISTORY

Tactics Marketing Management (Project-based) - Editor

November 2022 - Present

• Wrote and edited press releases and other communication documents for some of the leading maritime firms, including the UAE’s Ministry of Maritime 
• Planned and prepared brochures for different organisations
• Wrote news and articles for Marasi News (a magazine focused on the maritime sector)

Bol News – Sr. Sub-editor

July 2021 – Present

• Wrote and edited news stories and features
• Conducted exclusive interviews
• Oversaw the desk in absence of the editor
• The readership in the sports section grew by 25% in merely a year

ABTACH – Sr Editor and Proofreader

January 2021 – July 2021

• Edited blogs, articles and eBooks on different topics
• Gave feedback to writers
• Ensured all deadlines are met
• Improved their delivery cycle by efficiently editing 20,000 words per day

The Express Tribune – Sub-editor

October 2019 – January 2021

• Wrote and edited news and features 
• Conducted interviews
• Created newspaper pages
• Coordinated with reporters and assign them stories

ARY News- Web Sports Editor

February 2016 – October 2019

• Managed the team their sports-oriented website, ARY Sports, which had sub-editors, social media executives, video editors and videographers
• Worked closely with the Pakistan Super League franchise Karachi Kings and promoted them on ARY News and ARY Sports social media
• Managed the social media accounts of ARY Sports. Under my supervision, the Facebook page grew to over a million and gained 100k followers and subscribers on Twitter and YouTube, respectively

New Softwares – Content Writer

MAY 2013 – February 2016

• Wrote and edited high-quality and creative content (articles, press releases, emails) to promote their products
• Dealt with the customers' queries
• Managed the company's social media accounts and prepared attractive content for each platform

Masters of Science Journalism – December 2019

Institute of Business Administration

MS Journalism taught me how to use written, audio and video platforms to effectively convey messages. It also taught me about the ethics of journalism, which has been the most valuable aspect for me. I also learned a lot about public relations and marketing in the course.

MBA Marketing – December 2017

Iqra University

MBA in marketing taught me about marketing techniques, executive and leadership management skills, consumer trends, market strategies, market analysis, competitor analysis, product management and market research in different industries. An important aspect of the course was social media marketing and its uses. 

ACHIEVEMENTS

• Won the Agahi Award for the best Sports Journalist of the Year in 2017
• Won the Razia Bhatti Investigation Journalism Award in batch 2020 of the Centre of Excellence in Journalism at IBA
• Got shortlisted to the Top 5 in the AIPS (The International Sports Press Association) Sports Media Awards in the Young Reporter Category (Writing) in 2021

I have over 10 years of professional experience as a content writer, editor, journalist and PR and communication specialist. Moreover, I have won multiple awards for creatively writing feature stories. Academically, I have done MSc in Journalism and MBA in Marketing.       

Masters of Science Journalism – December 2019

Institute of Business Administration

MS Journalism taught me how to use written, audio and video platforms to effectively convey messages. It also taught me about the ethics of journalism, which has been the most valuable aspect for me. I also learned a lot about public relations and marketing in the course.

MBA Marketing – December 2017

Iqra University

MBA in marketing taught me about marketing techniques, executive and leadership management skills, consumer trends, market strategies, market analysis, competitor analysis, product management and market research in different industries. An important aspect of the course was social media marketing and its uses.