Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control

Framework 1: Gain Control By Supporting Centralization & Consistency Across Every Brand/Market Mix

You need to have control over all levels:

• Brand level: Plan to highlight all common opportunities across markets to inform central brand strategies and prioritization.
• Market level: Aim to show specific category performance and understand where to maximize performance by minimizing cannibalization between audiences.
• Full central view across brand/market combinations: Coordinate to show macro-level insights that will aid in driving overall client direction and support decision-making on budgeting and prioritization.

These levels need to reflect in reporting, as they are critical to developing any global SEO operational framework.

“In our setup phase, we’ve created monthly dashboards automated with performance data from Google Search Console and SEOmonitor, which get delivered to central clients and local markets as emails with insights. SEOmonitor facilitates free, unlimited API access integration as well as Data Studio connectors for all the critical data of your SEO campaigns. As 80% of our report’s outputs are Data Studio based, this integration was crucial from the start.

These reports include keyword checks across defenses and conquests, highlighting key changes in performance and where additional optimization or review should be considered or actioned.” continue - https://beingtek.com/rbIj