Marketing Ops Specialist - Karachi Division - EventMobi GmbH

Description

Join a pioneering B2B SaaS event technology company that revolutionizes how events are managed and experienced.

EventMobi empowers thousands of event marketers across industries and geographies to create engaging and impactful conferences using our all-in-one event management platform.

Key Responsibilities

As EventMobi's Marketing Operations Specialist, you will own and optimize our automation programs, driving campaign set-up, performance tracking, lead assignment, lead attribution, and maintaining data hygiene.

You will thrive in this role if you are data-driven, customer-obsessed, and love working collaboratively, with autonomy to experiment with the latest technology and shape and guide our marketing automation strategy and execution.

• Automation Engineering: Build and optimize complex workflows powered by AI, nurture sequences, lead routing automations, lead scoring, and data hygiene.
• Data Hygiene and Augmentation: Build automations to track data cleanliness, reduce sales team workload, and enhance data quality using Zoominfo or AI tools like Clay, Lindsay.
• Tool Integrations: Connect HubSpot with other platforms (Clay, Lindy, Outreach, Gong, G2, Champion, Hindsight, GA4, Google Ads, LinkedIn Ads, and more) to create a unified sales and marketing stack.
• Analytics & Reporting: Create dashboards and reports to track funnel performance, CAC, attribution, and conversion metrics.
• Campaign Set-up: Partner with the Demand Gen team to set up and manage multi-channel campaigns from end to end.
• Channel Performance Analysis: Utilize tools such as GA4, GSC, Google Ads, LinkedIn Ads, Semrush, Capterra, and G2 to derive actionable insights.
• Cross-functional Collaboration: Work closely with Demand Gen, product marketing, and sales to ensure seamless data handoffs, effective feedback loops, and strategic alignment.

Your Qualifications:

• 5+ years of experience in marketing operations using Hubspot.
• Automation expertise: You live and breathe workflows, automation, and segmentation.
• Strong command of marketing tools (Gong, GA4, Google Ads, GSC, Semrush, etc.)
• Experience with AI tools: Clay, ChatGPT, Copy.ai, n8n, Lindy.
• Experience with B2B SaaS and understanding of the modern GTM tech stack.
• Highly analytical mindset with a strong ability to interpret data and drive decisions.
• Comfortable working autonomously and proactively identifying opportunities.
• Strong collaborator with great communication skills—you know how to turn data into action.

What We Offer

Competitive total compensation package including stock options and a comprehensive benefits plan.

Flexible work environment, with the opportunity to meet your co-workers in person throughout the year.

A generous time-off policy, including 2-weeks vacation, summer days off, and your birthday as a holiday.

Top-of-the-line hardware and collaboration software to support remote work.

A supportive team that is growth-minded, works hard, and focused on driving results.