Marketing Manager – Paid Advertising - Islamabad
1 week ago
Job summary
As a Marketing Manager – Paid Advertising, you will own the paid search strategy for one of Savvital's US-based clients that specializes in home services businesses such as HVAC, plumbing, electrical, roofing, and pool services.
Responsibilities
- Create Google Ads campaigns for home services businesses.
- Build complete Google Ads strategies including account structure keyword research bidding strategies budget allocation lead search-first campaign execution manage Local Services Ads where applicable continuously monitor performance and optimize for cost per lead CPL lead quality conversion rates write high-converting ad copy aligned with local service-based search intent write edit landing page copy focused on lead generation user intent provide strategic input on landing page design UX layout CTAs form flow messaging hierarchy apply conversion rate optimization CRO principles to improve funnel performance track analyze campaign performance identify insights opportunities prepare clear actionable reports participate in client meetings strategy calls review results explain insights recommend next steps communicate proactively with clients transparency strategic guidance
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Job description
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