Digital Marketing Strategist - Islamabad I-/Markaz - NESL-IT (SMC PVT) LTD

Description

About the Role

We are seeking a data-driven and creative Digital Marketing & Growth Strategist to lead digital campaigns, drive customer acquisition, and scale our presence across the US—particularly in the hospitality sector. You will also guide two US-based interns while building strategies to maximize ROI and community engagement.

Key Responsibilities

• Develop and execute digital campaigns across Facebook, Instagram, TikTok, and Google.
• Lead marketing campaigns tailored for hospitality businesses (restaurants, cafés, etc.).
• Build and manage online communities to grow customer engagement.
• Identify and secure vendor partnerships for enterprise customer growth.
• Optimize ad campaigns, analyze data, and improve conversion rates.
• Support in creating viral hype campaigns with influencers and content creators.
• Ensure consistent branding across all digital channels.

Requirements

• Bachelor's degree in Marketing, Business, or related discipline.
• 4+ years of experience in digital marketing and growth strategy.
• Proven expertise in running paid ads and optimizing ROI.
• Prior experience working on campaigns in the hospitality sector (must).
• Strong analytical and problem-solving skills.
• Excellent leadership and collaboration abilities.
• Hands-on knowledge of digital marketing tools and analytics platforms.

Job Types: Full-time, Contract

Pay: Rs60, Rs70,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• total : 5 years (Preferred)
• Product Management : 4 years (Required)

Work Location: In person