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    • Social Media Manager - Islamabad - iGATE Technology

    iGATE Technology
    iGATE Technology Islamabad

    2 weeks ago

    Default job background
    Full time
    Description

    We are seeking a dynamic and strategic Social Media Manager to lead our brand's online presence with creativity, data-driven insights, and a passion for sports. This role requires hands-on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

    Key Responsibilities:

    Strategic Leadership & Growth

    • Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
    • Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies.
    • Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches.
    • Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision.

    Content & Community Management

    • Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content.
    • Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience.
    • Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation.
    • Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling.

    Influencer & Partnership Management

    • Identify, onboard, and manage influencer relationships to amplify brand visibility.
    • Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities.
    • Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking.

    Performance & Data Analytics

    • Utilize social media analytics tools to track key metrics and optimize content strategies.
    • Generate performance reports to evaluate campaign success and audience engagement.
    • Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques.

    Cross-Functional Collaboration

    • Work closely with paid media, content, and design teams to ensure cohesive brand messaging.
    • Align with email marketing teams to integrate social strategies into broader digital campaigns.
    • Coordinate with website teams to maintain banners, tickers, and digital brand consistency.

    Requirements

    • 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment.
    • Experience in sports, fitness, or entertainment industries is a plus.
    • BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field.
    • Strong analytical skills to interpret data and make informed decisions.
    • Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.).
    • Excellent communication and presentation skills for internal and external stakeholder engagement.
    • Experience in influencer marketing, content strategy, and audience growth tactics.

    Preferred Industry Experience:

    • E-commerce / Retail – Managing consumer product branding and digital campaigns to drive sales and customer engagement.
    • Sports / Fitness / Apparel – Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns.
    • Technology / SaaS / AI – Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies.
    • FMCG / CPG – Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence.
    • Bedding / Interior Design / Furniture – Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions.
    • Real Estate – Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies.

    Benefits

    Fuel Allowance

    Medical Insurance

    Free Lunch Facility (In-house)

    GYM Passport (Panel Gym's Free of Cost)

    Participatory Fund

    Market Competitive Salary

    Learning & Challenging Work Environment

    Amazing Work Culture

    Paid Time off

    Group Life Insurance

    Gratuity

    Maternity Leaves and many more

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