Digital Marketing Manager - Lahore - The Migration

    The Migration
    The Migration Lahore

    1 day ago

    ₨3,000,000 - ₨5,200,000 (PKR) per year *
    Description
    • Digital Campaign Management: Develop, execute, and manage digital marketing campaigns with a strong focus on Google Ads, PPC campaigns, META campaigns, etc.
    • Social Media Strategy and Engagement: Develop and evolve social media strategies that drive engagement, revenue, and brand follower-ship across platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
    • Market Research and Analysis: Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor strategies to update campaign strategies.
    • Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, developers, and others, to ensure cohesive and effective digital marketing strategies that align with overall business goals.
    • Advertising Budget Management: Manage advertising budgets, allocate resources effectively, and optimize campaign spending to achieve desired outcomes and maximize ROI.
    • Performance Measurement and Optimization: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) and optimising strategies based on insights.
    • Innovative Growth Strategies: Brainstorm and implement new and creative growth strategies to increase market reach, enhance customer engagement, and drive revenue.
    • A/B Testing and Experimentation: Plan, execute, and measure experiments and conversion tests to optimize campaign effectiveness and user experience.
    • Customer Journey Analysis: Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints, identifying opportunities for improvement.
    • Emerging Technology Evaluation: Stay updated on emerging digital marketing trends and technologies, providing thought leadership and recommendations for their adoption where appropriate.


    Requirements

    Proven experience as a Digital Marketing Manager or similar role, with a strong focus on paid digital campaigns

    • Expertise in managing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
    • In-depth knowledge of Google Ads, PPC campaigns, and other paid advertising platforms
    • Strong analytical skills with experience in market research and data-driven decision-making
    • Demonstrated ability to collaborate with cross-functional teams and manage complex projects
    • Proficiency in using marketing and analytics tools (e.g., Google Analytics, SEMRush, etc.)
    • Excellent communication and leadership skills
    • Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred)


    Benefits

    • Opportunity to work in a fast-paced and dynamic environment.
    • Make a real impact on the company's growth and success.
    • Be part of a collaborative and supportive team.
    • Personal Loans
    • Free online doctor consultations
    • Monthly engagement activities

    * This salary range is an estimation made by beBee
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