Manager Influencer Solutions - Karachi - WPP

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment byBalancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

GOAT is a special unit of WPP Media, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Influencer Solutions to join us. In this role, you will be responsible for influencer research, influencer recommendations for different campaigns, and managing the influencers/publishers for specific campaigns, and campaign reporting.

Reporting of the role

This role reports to: Business Director GOAT

3 best things about the job:

• Work with some of the largest, and most recognizable brands in the world.
• Collaborate with the largest and most influencer experts and media publishers in Pakistan.
• Creative freedom to drive interesting ideas and innovative for clients.

In this role, your goals will be:

In three months:

• Become familiar with each client brands and expectations.
• Understand current influencer and publisher partners/ vendors.
• Learn the internal workflow between planners, strategists, and influencer specialists.
• Ability to comprehend the brand brief properly.
• Comfortable researching and creating influencer recommendations.
• Develop a you KPI plan.

In six months:

• Able to create and run an influencer campaign from brief to report.
• Confident to collaborate with clients about plans and strategies that work with influencers and publishers.
• Comfortable talking to and presenting directly to clients when necessary.
• Propose or design a report that answers a brief and bring solutions to client and partners.
• Build relationships with both internal and external stakeholders (i.e. peers, clients, partners).
• Develop reports and/or insights to clients when needed and/or at the end of the campaign.
• Initiate meetings with vendors, publisher representatives to introduce new service or capabilities.
• Educate internal team about influencer and publisher research/trends and its values.

In 12 months:

• Provide insight and good suggestions for running campaigns using influencers and publishers.
• Develop strategies and tactics that are new and cutting edge.
• Recommend the use of new tools to improve research and reporting capabilities.
• Identify business opportunities and strategy of influencer & publisher research
• Structure and manage the team to reach companies business goal
• Set up a vision for the team and established fun and productive team culture
• Have a strong reputation within GroupM and outside partners.
• Establish leadership role in influencer and publisher research.

What your day looks like at GOAT:

• Assist the Senior Managers in their daily task.
• Work on client strategies .
• Work on Goat data through our exclusive influencer tools.
• Manage creator data base on regular basis
• Support operations team in building client reports.
• Collaborate with creators and talent partners in the creative process for the campaign.
• Build monthly reports based on influencer data.

What you'll bring:

• Positive attitude and willingness to learn.
• Strong work ethic and ability to communicate.
• Ability to be organized and prioritize multiple tasks/deadlines.
• Basic understanding of influencers and marketing.

Skills & Experience:

• Bachelor's degree preferred
• 2+ years relevant experience in influencer & publisher industry
• Client Service, able to manage client demands and able to have top level communication with client
• Understand influencer and publisher overall
• Have good experiences on handling Influencer marketing project.
• Knowledge of creative/media agency ecosystem.
• Ability to communicate effectively at all levels.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

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