Media Buyer- Google - Islamabad

Job summary

We are seeking a highly skilled Media Strategist to join our team and help us take our clients' campaigns to the next level. A digital strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. You'll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs.

Responsibilities

• Developing strategies. Create data-driven Google Ads strategies tailored to the target audience and aligned with business goals.
• Analyzing metrics. Use analytics tools such as Google Analytics, shopify, third-party attribution tools (tripplewhale, northbeam, etc.) to track campaign performance, identify trends, and optimize strategies.
• Manage day-to-day execution of campaigns across multiple accounts — including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages.
• Collaborating. Work closely with the marketing and creative teams to execute cohesive campaigns that reflect the company's vision.
• Innovation. Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition.
• Client-Facing Communication. Clearly communicate results, insights, and strategy updates to internal and external stakeholders.
• Designing content. Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
• Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
• Landing Page Feedback. Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic.

Job description