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- Conduct Comprehensive Keyword Research
- Develop and Implement SEO Strategies
- Optimize Website Content
- Monitor and Analyze Website Performance
- Collaborate with the Content Team
- Develop and Execute Content Marketing Strategies
- Design and Implement Lead Generation Campaigns
- Monitor and Analyze Lead Generation Metrics
- Perform Regular Technical SEO Audits
- Implement Structured Data and Schema Markup
- Track and Report on Key Metrics
- Proven Experience in SEO and Content Marketing
- Strong Understanding of SEO Principles
- Proficiency in SEO Tools
- Excellent Analytical and Communication Skills
- Certifications in SEO and Content Marketing
- Competitive Salary and Performance-Based Incentives
- Collaborative and Innovative Work Environment
Inbound Lead Generation Specialist - Karachi, Pakistan - HR POD - Hiring Talent Globally
Description
About the Role
We are seeking a highly skilled Inbound Lead Generation Specialist to join our team at HR POD - Hiring Talent Globally. As a key member of our digital marketing team, you will be responsible for driving inbound leads and growing our online presence.
Key Responsibilities
Conduct thorough keyword research to identify opportunities and trends in the market, ensuring our online presence is optimized for search engines.
Develop and implement on-page and off-page SEO strategies to improve our organic search rankings, increase website traffic, and drive more leads.
Optimize website content, meta tags, images, and other elements to ensure SEO best practices and improve user experience.
Monitor and analyze website performance using SEO tools, such as Google Analytics, SEMrush, and Ahrefs, to identify areas for improvement and optimize our online presence.
Collaborate with the content team to create SEO-friendly content, including blog posts, landing pages, and other marketing materials, that drive organic traffic and engagement.
Develop and execute content marketing strategies that drive organic traffic, engagement, and lead generation, aligning with our target audience's needs and preferences.
Design and implement lead generation campaigns to attract and convert high-quality leads, utilizing various channels, such as social media, email marketing, and content marketing.
Monitor and analyze lead generation metrics to optimize campaigns and improve conversion rates, ensuring a seamless transition of leads through the sales funnel.
Perform regular technical SEO audits to identify and resolve issues affecting website performance, ensuring our website is mobile-friendly, fast-loading, and user-friendly.
Implement structured data, schema markup, and other technical enhancements to improve search visibility and drive more leads.
Track and report on key SEO and lead generation metrics, providing insights and recommendations for improvement, and presenting regular performance reports to top management.
Requirements
Proven experience as an SEO expert or similar role with a focus on inbound lead generation, driving inbound leads through various strategies and tactics.
Strong understanding of SEO principles, tools, and best practices, including keyword research, link building, and content optimization.
Proficiency in SEO tools, such as Google Analytics, SEMrush, Ahrefs, Moz, and other industry-standard tools.
Excellent analytical, organizational, and time management skills, with strong written and verbal communication skills, and the ability to work independently and as part of a team.
Certifications in SEO, inbound marketing, or Google Ads are preferred, but not required.
What We Offer
Competitive salary and performance-based incentives, providing opportunities for professional growth and development.
Collaborative, super cool, and innovative work environment, with opportunities for professional growth and development.