Digital Marketing Specialist - Rawalpindi Cantonment - Signup Solution (Pvt) Limited

    Signup Solution (Pvt) Limited
    Signup Solution (Pvt) Limited Rawalpindi Cantonment

    5 days ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Digital Marketing Specialist for Signup Solution (Pvt) Limited

    Bachelor's degree required - Marketing or graphic design is strongly preferred.

    Drive lead generation efforts through our website and other digital marketing channels, including Search, Email Marketing, and Social Media.

    We are seeking an individual to generate keywords, create interest-based and contextually targeted pay-per-click advertising campaigns.

    The ideal candidate will initiate and carry out testing on traffic acquisition methods/models, landing pages, and new social media sources as a strategist.

    This role involves developing, implementing, and managing digital marketing campaigns, including SMO, SEM, and SMM strategies.

    Additionally, the selected candidate will participate in the development of new product launch materials, such as sell sheets, catalogs, videos, and webinars.

    Responsibilities include managing reporting platforms like Google Analytics, Webmaster, etc., to gain actionable insights and provide recommendations.

    The successful candidate will conduct research and make recommendations leveraging social media and web analytics to optimize marketing and communication strategies.

    A weekly update and tracking of marketing department project lists is also expected.

    Job Specification

    Key qualifications include experience in building AdWords campaigns from the ground up, understanding optimal account structure, match types, quality score, and organizing campaigns to meet business objectives.

    Proven ability to seek out opportunities to generate online traffic, crush goals, and develop new ideas is essential.

    Extensive knowledge and experience with ad traffic networks and publishing principles/processes to facilitate high-quality product outcomes and easy access to online materials are also necessary.

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