Marketing Manager - Lahore, Punjab
Only for registered members Lahore, Punjab, Pakistan
1 month ago
* This salary range is an estimation made by beBee
Job summary
A creative and data-driven Marketing Manager to lead the end-to-end marketing strategy for our fashion brand.
Responsibilities
- Plan and execute seasonal marketing campaigns related to Retail Shops, Shops Branding & Outdoor advertisement aligned with product launches, collection drops, and fashion retail calendar i.e retail shop marketing activities, shop branding and in store promotions & outdoor media like billboards, transit ads and streamers ads.
- Coordinate cross-functional teams (creative, digital, content, retail) to ensure consistent brand messaging across all channels including social media, eCommerce, email, packaging, and PR.
- Manage and optimize digital marketing efforts, including paid campaigns (Google, Meta, TikTok), website performance (SEO, CRO), and A/B testing to drive traffic, engagement, and conversion.
- Create and implement promotional strategies, including discount codes, flash sales, and limited-time offers; monitor performance to refine future campaigns.
- Lead PR and influencer activities, including drafting press releases, building media lists, influencer seeding, and ensuring brand presence in fashion and lifestyle media.
- Track key marketing KPIs (traffic, ROI, retention, conversion, discount redemption, etc.) and deliver performance reports with actionable insights to drive growth.
Job description
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