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  • Marketing Manager - Lahore - LastingSales

    LastingSales
    LastingSales Lahore

    2 months ago

    ₨900,000 - ₨1,200,000 (PKR) per year *
    Description

    Remote opportunity- WFH

    Night timings- 9PM to 6AM

    Title; Marketing Manager (Product- based company)

    Role Overview

    The Marketing Manager in a product-based IT company is responsible for positioning, promoting, and scaling the company's product(s) in local and international markets. Unlike service-based firms, here the focus is on user acquisition, retention, and product-led growth.

    Key Responsibilities

    Product Positioning & Branding

    Develop and execute go-to-market (GTM) strategies for new product launches.

    Define product messaging, value propositions, and competitive differentiation.

    Market Research & Strategy

    Analyze customer needs, competitor offerings, and market trends.

    Recommend product improvements and identify opportunities for growth.

    Demand Generation & Lead Growth

    Plan and run multi-channel campaigns (digital, social media, PR, events).

    Drive user acquisition through content, performance marketing, and paid ads.

    Product Marketing Collateral

    Create case studies, whitepapers, product videos, pitch decks, and website content.

    Work with design and content teams to craft compelling product stories.

    Customer Engagement & Retention

    Build customer feedback loops with product teams.

    Run loyalty, referral, and community-building campaigns.

    Collaboration with Sales & Product Teams

    Align marketing campaigns with sales pipeline goals.

    Train sales teams with product knowledge and battle cards.

    Data & Analytics

    Monitor KPIs like CAC (Customer Acquisition Cost), LTV (Lifetime Value), churn, and conversion rates.

    Optimize campaigns using data-driven insights.

    Partnerships & Events

    Represent the product in conferences, trade shows, and online webinars.

    Build partnerships with influencers, B2B clients, or ecosystem partners.

    Key Skills Required

    Product Marketing Expertise – GTM strategy, product launches, and SaaS/B2B/B2C product positioning.

    Digital Marketing Tools – SEO, SEM, Google Ads, Meta Ads, HubSpot, Salesforce, Mailchimp.

    Analytics & Data Tools – Google Analytics, Mixpanel, Amplitude, Power BI.

    Content & Branding – Storytelling, copywriting, visual marketing.

    Leadership & Communication – Team management, stakeholder collaboration, public speaking.

    Performance KPIs

    Product adoption & active user growth.

    Marketing ROI (CAC vs. LTV).

    Conversion rates (trial → paid).

    Market share & brand awareness lift.

    Retention & engagement rates.

    In short: A Marketing Manager is not just about brand awareness—it's about driving product growth, adoption, and customer love

    Job Type: Full-time

    Work Location: In person

    Expected Start Date: 04/09/2025

    * This salary range is an estimation made by beBee
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