Marketing Operations - Hyderabad City Taluka

Job summary

The Marketing Operations Manager is responsible for overseeing all aspects of the HubSpot automation platform, ensuring the upkeep of workflows into the CRM, campaign execution, data accuracy and integrity.

Responsibilities

• Manage and optimize all elements of HubSpot serving the requirements of the various Marketing members
• Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement
• Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution
• Maintain marketing database hygiene, including deduplication, segmentation, and regular updates for reliable analytics
• Develop and implement lead scoring models for effective prioritization and handoff to sales
• Track and analyze funnel performance, identifying bottlenecks and opportunities for operational improvements
• Create dashboards and reports for the different management levels of the business providing actionable insights on key KPIs: CAC, conversion rates, lead volume, and campaign ROI
• Stay updated on best practices and new HubSpot features, training team members and fostering adoption
• Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards
• Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives
• Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilization

Job description