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- Track and monitor key social media metrics (engagement, reach, impressions, follower growth, etc.).
- Generate and analyze reports to assess social media performance.
- Use analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.) to gather insights.
- Conduct thorough research using various sources such as academic journals, databases, surveys, interviews, and other relevant platforms.
- Collect both qualitative and quantitative data to address specific research questions or objectives.
- Organize and analyze data using statistical tools or other relevant software to identify trends, patterns, and insights.
- Perform literature reviews to understand existing research in the field, summarize findings, and identify gaps in knowledge.
- Maintain accurate records of research methodologies, data sources, and findings for future reference and reporting.
- Compile and organize research findings into comprehensive reports, papers, or presentations.
- Write clear, concise, and well-structured reports, research papers, or articles based on findings.
- Present research findings to stakeholders, managers, or academic audiences in meetings, conferences, or publications.
- Prepare visualizations, charts, graphs, and other materials to communicate research results effectively.
- Manage research projects from start to finish, including planning, execution, and analysis phases.
- Coordinate with team members or external collaborators to ensure timely and efficient completion of research tasks.
- Ensure research projects adhere to deadlines, budgets, and organizational goals.
- Develop research methodologies and frameworks appropriate to the research objectives.
- Ensure that research methods comply with ethical standards and best practices.
- Adjust and refine research methods based on ongoing findings or challenges encountered during the research process.
- Stay up to date with the latest trends, research techniques, and advancements in the field of research.
- Attend workshops, seminars, and training sessions to improve research skills and knowledge.
- Bachelor's degree in Marketing, Communications, Research or a related field (or equivalent experience).
- Proven experience (1-3 years) in social media management, research analytics.
- Proficient in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and analytics and research tools.
- Strong understanding of social media metrics, research methodologies and KPIs.
- Excellent communication. research and analytical skills.
- Knowledge of SEO, content marketing, research and digital marketing trends is a plus.
Social Media Analyst - Islamabad - iGATE Technology

Description
1. Data Analysis & Reporting:
2. Data Collection & Analysis:
3. Literature Review & Documentation:
4. Report Writing & Presentation:
5. Project Management & Coordination:
6. Methodology Development:
7. Continuous Learning & Development:
Requirements
Benefits
Fuel Allowance
Medical Insurance
Free Lunch Facility (In-house)
GYM Passport (Panel Gym's Free of Cost)
Participatory Fund
Market Competitive Salary
Learning & Challenging Work Environment
Amazing Work Culture
Paid Time off
Group Life Insurance
Gratuity
Maternity Leaves and many more
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