Description

Job Description:

We are seeking a highly skilled Trade Marketing Officer to join our team at Professional Employers (Pvt.) Ltd. The ideal candidate will be responsible for planning and executing BTL activities, achieving KPIs, and managing field audits and back checking of activation programs.

Key Responsibilities:

• BTL Activities Planning and Execution: Develop and implement effective BTL strategies to drive sales and brand awareness.
• Achieving KPIs and Setting Targets: Establish and track key performance indicators to measure the success of BTL activities.
• Field Audits and Back Checking: Conduct regular field audits to ensure compliance and quality of activation programs.
• Hiring of Quality Resources: Recruit and manage a team of skilled resources to support BTL projects.
• Vendor Evaluation: Assess and evaluate vendors based on their capabilities and performance.
• Invoice Audit: Conduct thorough audits of invoices to ensure accuracy and compliance.
• Project Performance Monitoring: Regularly monitor and track project performance to ensure timely completion and quality delivery.
• Zone and Town Wise Analysis: Analyze sales data and market trends to identify opportunities and challenges.
• Liaison with Sales Team: Collaborate with the sales team to plan and execute area JC activities.
• Competition Activity Reporting: Monitor and report on competitor activities to stay ahead in the market.

Requirements:

• Education: Graduate degree from a reputable institution.
• Experience: At least 2 years of experience in BTL marketing in the FMCG industry.

Skills:

• MS Office Skills: Proficient in MS Office for data analysis and reporting.
• Communication and Presentation Skills: Excellent communication and presentation skills to effectively communicate with stakeholders.
• Customer Negotiation: Strong negotiation skills to manage customer relationships.

Location:

Gujranwala