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    • FMC Brand - Lahore - The British American Tobacco Group

    The British American Tobacco Group
    The British American Tobacco Group Lahore

    2 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    We are a leading consumer goods business present in 150+ markets, thanks to our global portfolio of brands and a successful strategy.

    Our purpose is to create A Better Tomorrow by Building a Smokeless World.

    Our Vision

    To migrate adult smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

    This is the most innovative chapter in BAT's history, and you can help shape it.

    Key Milestones

    We have reached an important milestone of 18% of our group revenue coming from smokeless products in the first half of 2024.

    Product Categories

    Vapour Products: Battery-powered devices that heat liquid formulations – e-liquids – to create a vapour which is inhaled. Most e-liquids contain water, propylene glycol and glycerol, flavourings and nicotine.

    Tobacco Heating Products (THPs): Devices that heat tobacco to generate an aerosol. Our flagship THP brand, glo, comprises an electronic handheld device with a lithium-ion battery and a heating chamber.

    Modern Oral: Under our Velo brand, modern oral pouches contain high purity nicotine, water and other high-quality ingredients.

    Global Reach

    46,000+ people across 150+ markets working towards A Better Tomorrow.

    As a member of our team, you'll work on a global stage, collaborating with colleagues and serving consumers around the world.

    You'll represent the communities we serve and define where your career could take you.

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