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    • Area Sales Manager - Multan - Coca-Cola CCI

    Coca-Cola CCI
    Coca-Cola CCI Multan

    1 month ago

    Default job background
    Sales
    Description

    About the Role

    The Area Sales Manager will lead our business in achieving key financial and business objectives for their designated area. They will be responsible for compliance at distributor level, delivery of primary & secondary sales objectives, including growing market share and driving top and bottom line growth.

    This is a critical role that requires strong leadership skills and a proven track record of success in sales management.

    Main Responsibilities

    1. Develop Strategic Plans

      2. Develop strategic plans to achieve targeted primary & secondary volume, market share, and distribution objectives.

    2. Manage Distributors

      3. Assist distributors in managing their Primary Loads, coordinating from order generation to dispatch.

    3. Lead the Sales Team

      4. Manage and develop the sales team.

    4. Improve Cold Availability

      5. Implement plans to improve cold availability of SKUs to increase secondary sales.

    5. Supervise Trade Channels

      6. Supervise trade channel execution to meet commercial and SFE objectives.

    6. Manage Assets

      7. Manage assets such as coolers, signage, and activation materials to ensure proper utilization.

    7. Monitor Stock Transactions

      8. Monitor stock transactions and ensure they align with planning and forecasting.

    8. Ensure Profitable Sales

      9. Ensure profitable sales through monitoring discounts, trade promotions, margins, and profitability metrics.

    9. Develop Annual Business Plans

      10. Develop and implement distributor annual business plans, ensuring profitability and sustainability.

    10. Manage Distribution

      11. Manage distribution through VOYAGE compliance, overseeing sales operations, order cycle, inventory, and stock coverage.

    11. Conduct Market Visits

      12. Conduct daily market visits to supervise operations, build trade relationships, and coach the team.

    12. Gather Market Intelligence

      13. Gather market intelligence on share, trends, competition, and take timely actions to drive results.

    Candidate Education

    A Master's Degree is preferred, particularly for candidates with relevant sales experience. A Bachelor's Degree is also accepted.

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