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    • CRM & Automations Expert - Rawalpindi Gpo - Nexus95

    Nexus95
    Nexus95 Rawalpindi Gpo

    2 months ago

    Description

    Key Responsibilities:

    • Strategy & Development: Design, build, and implement complex automated workflows, email sequences, and customer journeys within our CRM.
    • CRM Management: Serve as the primary administrator for our CRM platform ([e.g., HubSpot, Salesforce, Keap, Zoho]), ensuring data integrity, hygiene, and optimal performance.
    • Integration & Technology: Connect our CRM with other key business tools (e.g., e-commerce platforms, analytics software, customer support systems) to create a unified tech stack.
    • Segmentation & Personalization: Develop advanced customer segmentation strategies to deliver highly targeted and personalized communication.
    • Performance Analysis: Monitor, analyze, and report on the performance of all automations and campaigns, using data to make informed recommendations for A/B testing and optimization.
    • Lead Management: Optimize the lead scoring and lead nurturing processes to efficiently move prospects through the sales funnel.
    • Team Collaboration: Work closely with the sales and marketing teams to align strategies and ensure a smooth handoff of leads.

    Qualifications & Skills:

    • Proven experience (3+ years) as a CRM Manager, Marketing Automation Specialist, or a similar role.
    • Hands-on expertise with a major CRM platform (e.g., HubSpot, Salesforce, Marketo, ActiveCampaign, Keap).
    • Strong understanding of marketing automation principles, lead nurturing, and sales funnels.
    • Experience with integrating third-party applications and APIs.
    • Analytical mindset with proficiency in using data to track KPIs and ROI (experience with Google Analytics is a plus).
    • Excellent problem-solving skills and a detail-oriented approach.
    • Strong communication skills to collaborate effectively with different teams.

    Bonus Points (Nice-to-Haves):

    • Relevant certifications (e.g., HubSpot CRM Certification, Salesforce Administrator Certification).
    • Experience with HTML/CSS for email template customization.
    • Knowledge of SQL or other data querying languages.
    • Experience in IT Industry

    Send your resume to or directly apply

    Job Type: Full-time

    Work Location: In person

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