Jobs

    Marketing officer - Islamabad, Pakistan - Paaysay Ltd

    Paaysay Ltd
    Paaysay Ltd Islamabad, Pakistan

    2 months ago

    Show more Collapse job
    Default job background
    Description

    Paay Say is high growth Fin Tech young company in electronic remittance domain, enabling its customers to send money online from Europe to 120+ countries using its website and mobile apps.

    Our primary business model is consumer to consumer.

    Paay Say customer base is EU customers and as part of growth strategy would expand our services in 5 continents in 2 to 5 years time.

    Paay Say's mission is to be one of the Top providers by Total Remittance Value Processed, Customer Satisfaction and Trusted Provider for online users.

    Paay Say Marketing Officer We need our Marketing Officer to be able to lead customer acquisition and retention from ground up.

    Paay Say is looking for a growth-obsessed marketer to take ownership of developing and executing the Paay Say brand in our core Markets.

    Working to drive growth, you'll create and lead your team, and build-out new capabilities across the whole mix in multiple markets.

    The Paay Say brand will be a huge asset to us - it is what will set us apart from the competition and incumbents.

    It is the manifestation of our mission, and this is not a job for the faint hearted. First and foremost we want to be famous, and famously loved, for rewriting the remittance history book. Cheap money transfer this ain't. But we're not looking for a classic brand marketer. We need more than that. This is about building a global brand that turns our global community of users into an army of word-spreaders.

    It's about managing a tone that takes it right to the line, but never too far, fighting the establishment on behalf of the people with both digital and traditional media as your toolkit.

    And a higher level of intellect. And at your heart, you're an entrepreneur.

    You a Marketing GURU, mad scientist of consumer marketing space and driven by high ambition to be part of one of the biggest Fin Tech revolution.

    We are really passionate about what we are doing and aim to disrupt the international payments space.

    You would work in a fast paced environment with a global team from HP, HSBC, Warwick Business School, Imperial College, Queen Mary University (and many more)Viral growth is the single most important element of our growth model.

    You'll take charge of growing the level of evangelism amongst our customers in a way that delights, surprises and deepens their love for the brand.

    Brand marketing You'll bring and grow channels, always focussing on ROI and size of opportunity. It's a direct response mindset, but we're also building a brand here. You'll deploy a significant media budget to scale and grow the business within specific audiences (e.g. ethnic communities, students, expats), and across mass media channels. You'll oversee creative production and be responsible for ensuring tone and message are spot on.

    We will set a high bar with a string of successful stunts and content marketing campaigns - these drive customers to feel closer to brand, establish our challenger status and help grow our awareness.

    We believe that going forward this is key to our fame, but as we scale into new markets, the creativity needs to be sky-high, and the execution pin-point.

    TBDTesting and growing new channels The playbook needs to be written, and there's a long way to grow. You'll have freedom, resources and headcount to try whatever you want, and to work with other teams (e.g. Product) to drive hyper growth. FINANCIAL PACKAGE IS NEGOTIABLE FOR RIGHT CANDIDATE.


    Job Specification Must haves:

    Proven track record of brand/online/digital/consumer/retail marketing strategy and execution either in a startup environment or in launching a product within a more corporate environment Good taste.

    It can't be taught but as owner of our Brand in the UK, you'll have an intuitive sense of what works with our customers and what doesn't.

    Ability to execute. You don't mind rolling up your sleeves and delivering an offline campaign end to end. Novel channel development. You have no trouble in developing novel routes to market - partnerships or innovative performance marketing deals. A head for numbers.

    You don't need to be the world's best analyst for this role, but you have a strong appreciation of the numbers behind marketing, which are essential.

    If you are not experienced then you should be a graduate from top tier business school looking to be part of an exciting startup in financial technology Nice to haves:
    Strong team leadership credentials, and exceptional people coaching skills.

    Expertise in testing and growing multiple media channels simultaneously, and experience of running measurable, ROI-positive activity across the whole marketing mix - Outdoor, TV, print, online display, online video, sales promotions, direct.

    An unorthodox approach to social media, content and community marketing - a pioneer in this area. Extensive experience of managing media and creative agencies. Knowledge of generating and using customer insight, with deep customer empathy. Experience of working across multiple markets in multiple languages, targeting disparate consumer segments. That 'at home' feeling in a high growth environment - you already know what it feels like to move incredibly fast and keep the graphs moving up and to the asks for your consent to use your personal data to: perm_identity

    Personalised advertising and content, advertising and content measurement, audience research and services development

    devices


    Store and/or access information on a device Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below.

    Look for a link at the bottom of this page or in our privacy policy where you can withdraw consent.

    #J-18808-Ljbffr

    We have other current jobs related to this field that you can find below


  • Pakson International Pvt Limited - BOSS Moulded Furniture ISLAMABAD, Pakistan Full time

    Coordinate and manage appointments, meetings, and follow-up communications with clients. · Conduct in-depth product research and share knowledge with team members, enhancing collective expertise. · Develop strategies to penetrate new market segments, analyzing customer profiles a ...


  • international finance corporation Islamabad, Pakistan

    international finance corporation · IFC a member of the World Bank Group is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportun ...


  • Zong Pakistan Islamabad, Pakistan Full time

    Latest Assistant Manager Jobs in Zong Islamabad Office September 2023 has been announce through latest advertisement AM is Responsible to To assist the process of analysis and planning regards to regions network need. Assist in overall geo marketing planning and analysis of the r ...

  • Securities and Exchange Commission of Pakistan

    Deputy Director

    2 months ago


    Securities and Exchange Commission of Pakistan Islamabad, Pakistan Full time

    Latest SECP Jobs in All Pakistan February 2023 has been announced for these below vacant positions through an advertisement via K2 Newspaper. Securities and Exchange Commission of Pakistan requires application for the positions of Deputy Director/ Assistant Director as Informatio ...

  • Securities & Exchange Commission of Pakistan

    SECP Jobs

    1 month ago


    Securities & Exchange Commission of Pakistan Islamabad, Pakistan Full time

    SECP Jobs in Islamabad November 2023 has been Announced through latest The News newspaper SECP, the apex regulator of Capital markets and corporate sector of Pakistan requires the services of qualified, result-oriented, energetic and enthusiastic incumbents having impeccable inte ...


  • Latest Quality Assurance Officer Jobs in ECP March 2023 has been announce through latest advertisement Applications on prescribed proforma are invited from suitable candidates for the following post on contractual basis for a period of six (06) months, on market based salary, und ...

  • Security and Exchange Commission Pakistan

    SECP Jobs

    1 month ago


    Security and Exchange Commission Pakistan Islamabad, Pakistan Full time

    Latest SECP Jobs in Islamabad October 2023 has been announce through Latest advertisement SECP, the apex regulator of Capital markets and corporate sector of Pakistan requires the services of qualified, result oriented, energetic and enthusiastic professional having impeccable in ...

  • Security Exchange Commission Pakistan

    Project Manager

    2 months ago


    Security Exchange Commission Pakistan Islamabad, Pakistan Full time

    Today Security Exchange Commission Pakistan Jobs March 2023 has been announce through latest advertisement SECP, the apex regulator of Capital markets and corporate sector of Pakistan requires the services of qualified, result oriented, energetic and enthusiastic Civil Engineer h ...


  • Pakistan Human Development Fund Islamabad, Pakistan Full time

    Pakistan Human Development Fund Jobs in Islamabad October 2023 has been announce through Latest advertisement (PHDF) is a not-for-profit company established in 2002 under the Companies Act for human development by providing support to a public sector organization working for the ...


  • Danescor Islamabad, Pakistan Full time

    Summary: · Danescor is a leader in the fast-developing market of Internet Investment Banking (IIB) operating across the US and Europe providing investment banking services to mid-market corporates seeking to acquire, sell or raise debt or equity finance. This is an opportunity fo ...


  • XAD Technologies Islamabad, Pakistan

    Business Development Manager (Non-Telecom) · XAD Technologies (Pakistan) · About XAD Technologies · XAD Technologies is a leading provider of IT Networks, Telecom Solutions, and a variety of other services across the Middle East and Asia. We are a growing company with a focus on ...


  • About the Role: · Grade Level (for internal use): · 08 · The Role: Associate, Product Management and Development · As the key partner for our clients, the Account Management team masters industry and product knowledge to keep clients informed. Account Managers work with their cli ...


  • About the Company · Large Sized Company (Non-listed Company licensed/formed under Section 42 / Section 45 of the Act having annual gross revenue (grants/income/subsidies/donations) including other income / revenue of Rs.200 million and above) · Description · Useful Information: · ...


  • Har Aik Global Associates Islamabad, Pakistan Full time

    Har Aik Global Associates LLP · Job description: Reporting & Analysis Manager · Har Aik Global Associates LLP is looking to hire an individual for the "Reporting & Analysis Manager" role for our KSA based client. The successful candidate will work in Pakistan from one of our off ...


  • · Job Description · Description · –> · Under the overall supervision of the FAO Representative in Pakistan and Senior Project Officer, the position will be directly supervised by the project coordinator, and will work closely with the sector specialists on the FAO KP team for ho ...

  • United Nations Children's Fund

    Chief Supply

    2 months ago


    · Job Description · Description · –> · The Chief Supply and Logistics reports to the Deputy Representative, Operations as per the Pakistan Country Office (PCO) set-up and is responsible for managing and guiding the Section in the effective and timely execution of all supply and ...


  • Danescor Islamabad, Pakistan Full time

    Summary: · Danescor is a leader in the fast-developing market of Internet Investment Banking (IIB) operating across the US and Europe providing investment banking services to mid-market corporates seeking to acquire, sell or raise debt or equity finance. This is an opportunity fo ...


  • About the Role: · Grade Level (for internal use): · 08 · Grade: 8 · The Location: Islamabad, PK · The Team: It's a dynamic global team, where the work changes daily. You are responsible for a successful customer journey and touchpoints that create long-term client engagement, dri ...


  • World Bank Group Islamabad, Pakistan

    · Job Description · Description · –> · IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and ...


  • · Job Description · Description · –> · The position is located in the FAO offices in Multan. Food and Agriculture Organization (FAO) in Pakistan focuses its efforts on poverty reduction, food security, sustainable livelihoods and rural development. FAO has partnered with the Gov ...