- Strategic Leadership: Develop and execute comprehensive marketing programs that enhance our digital landscape, brand image, and foster strong client relationships.
- Brand Communication: Ensure consistent communication of our desired image and position across all organizational levels and to all external constituencies.
- Program Effectiveness: Manage all marketing, corporate communications, CSR, and public relations functions, including the creation, implementation, and measurement of comprehensive programs.
- Editorial Oversight: Lead the editorial direction, design, and production of all marketing publications, ensuring they effectively convey our brand and messaging.
- Marketing Support: Oversee the creation and implementation of marketing support materials and services, ensuring alignment with our strategic objectives.
- Market Perspective: Maintain and evolve a strategic perspective that aligns with market trends and our company's goals.
- Planning and Budgeting: Develop short- and long-term plans and budgets for marketing, communication, and public relations programs.
- Team Management: Direct and coordinate the activities of the marketing team, collaborating with other company functions to achieve integrated outcomes.
- Strong Creative and Analytical Skills: Develop and manage budgets, and have a strong understanding of design and production of print material and publications.
- Digital Marketing Expertise: Have a strong command of the latest digital marketing tools, including Google Analytics, email marketing tools, Canva, Semrush, Google Trends, and Google SEO.
Marketing Director - Lahore, Pakistan - Info Resume Edge
Description
About the Role
We are seeking a highly skilled Marketing Director to lead our corporate branding, marketing, corporate communications, CSR, and public relations strategies. As a key member of our team, you will be responsible for shaping and driving our company's image and position in the marketplace.