Digital Marketing Specialist - Lahore, Pakistan - HR POD - Hiring Talent Globally

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    Job Summary:

    HR POD - Hiring Talent Globally is seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for assisting with various digital marketing tasks, including web development, content management, and campaign optimization.

    Key Responsibilities:

    • Web Development: Assist with updating website content, troubleshooting minor issues, and implementing website enhancements to ensure optimal site functionality.
    • Content Management: Help manage and update WordPress sites, including content updates and plugin management, to ensure a seamless user experience.
    • Digital Marketing: Assist in the creation and management of Google Ads campaigns, including keyword research and ad copy development, to drive campaign performance and results.
    • Analytics and Reporting: Monitor campaign performance and support optimization efforts to improve results, and contribute to tracking and reporting on key performance metrics to measure campaign effectiveness.

    Requirements:

    • Education: Bachelors degree in Marketing, Computer Science, Web Development, or a related field, or relevant coursework/experience.
    • Skills: Good analytical skills and attention to detail, strong interest in digital marketing, excellent communication, familiarity with WordPress and its functionalities, introductory knowledge of Google Ads and digital advertising concepts, and basic understanding of web development principles (HTML, CSS, JavaScript) and web design.