Ubaidullah Khan

Conversion-oriented social media marketing manager with 2+ years experience on a fast-paced content team. Increased Facebook conversion rate by 35% with new copywriting strategy. Identified more accurate target customer base which increased retention by 15%.

Increased all engagement KPIs within a 20K members Facebook ground by 120% within the first 3 months of the job via partnerships with local suppliers and enhanced content guidelines.

Conducted 3-month user interviews to craft actionable customer personas, contributing to 55% increase in social media advertising ROI for marketing department.

Senior Social Media Marketing Specialist

MS Photography

2020 - 2022

Abbottabad, Pakistan

MS Photography is located in Abbottabad and offers variety of photo services - Studio, Wedding, Portrait, Fashion, Food Photography

Coordinated marketers, developers, BA, and data science departments to design and launch a viral social media campaign for millennials that resulted in 350% increase in trial accounts compared to the last two years combined

Restructured social media marketing department to reduce turnover by 35%, enhance time-to-market by 80% for all pilot social media campaigns, and facilitate data-driven approach on all levels.

Managed a PKR 100K social media budget to launch 4 successful viral campaigns, facilitate partnerships with 7 out top 10 industry brands, and forge an ongoing media relationship with niched social media influencers of 200M followership combined.

EDUCATION

BS Information Technology

2019- ONGOING.

TRAINING / COURSES

Social Media Marketing

Dankash Succes, 2020.

Graphic Design

Adobe Photoshop

CAE, 2019