Syed Arsalan

With over two decades of empowering Fortune 500 companies and large enterprises, I specialize in accelerating revenue growth, customer success, digital innovation, and strategic market expansion. My expertise lies at the intersection of business and technology, helping organizations unlock multi-million-dollar opportunities through scalable strategies and execution.

Core Expertise:
✔ Business & Revenue Growth – Sales, Customer Success Management, Go-to-Market Strategy
✔ Digital & Tech Transformation – Adoption Roadmaps, Product Innovation, Automation
✔ Operational & P&L Leadership – Distribution/Channel Optimization, Cost Efficiency
✔ Industry-Specific Solutions – BFSI, Telecom, Healthcare, Defense, Public Sector
✔ Project & Program Management – Agile Execution, Cross-Functional Leadership, On-Time Delivery

What I Deliver:

Strategic Advisory – Architecting business, technology, and project roadmaps for sustainable growth.
Execution Excellence – Turning vision into actionable, high-impact results through structured project planning and delivery.
Digital Acceleration – Leveraging cutting-edge tech to drive efficiency, scalability, and enterprise-wide adoption.
Stakeholder Leadership – Aligning C-suite, operations, and tech teams while driving transparent project governance and measurable success.

Technology Advisory (Independent)                                                     January 2022 – Present

• Provide end-to-end business consulting services to technology firms, including deal structuring, solution architecture, and go-to-market strategy across public sector, banking, and telecom domains.
• Lead pre-sales engagements by crafting tailored technical proposals, managing RFP responses, and conducting solution workshops with CXO-level stakeholders.
• Drive complex project executions by aligning client objectives with technology delivery, ensuring milestone compliance and successful stakeholder management.
• Advise clients on digital transformation, IT infrastructure optimization, and emerging technology adoption to improve operational efficiency and competitiveness.
• Collaborate with OEMs, system integrators, and regulatory bodies to structure compliant and scalable solutions for large-scale technology deployments.

Paynet (Pvt) Ltd.                                                                                  March 2021 – January 2023

Co-Founder

As a co-founder, I led the strategic founding and operationalization of an open-loop MiniPOS acquiring platform to serve micro-merchants and support BNPL across e-commerce ecosystems.

• Built investor and partner engagement collateral (pitch deck, compliance matrix, product roadmap) that secured initial interest from regional VC and two payment industry sponsors.
• Directed end-to-end platform conceptualization, including product design, compliance architecture, and infrastructure scalability.
• Engineered GTM strategy, pricing models, and merchant acquisition roadmap focused on micro-retailers, logistics aggregators, and e-commerce partners.
• Built strategic alliances with payment processors, logistics platforms, and acquirer banks to ensure operational scale and interoperability.
• Designed and implemented end-to-end transaction lifecycle processes, including reconciliation, settlement, chargeback, and dispute resolution.
• Oversaw platform MVP development, investor readiness material, and resource onboarding across compliance, tech, and sales functions.
• Developed operational blueprints supporting agent onboarding, transaction reconciliation, and settlement frameworks for underserved merchant networks.

Touchpoint (Pvt) Ltd.                                                                       August 2018 – February 2021

Head of Growth & Strategy

• The team under my supervision delivered 30% YoY growth FTY on the top line revenue FTY 2018 – 2019, while diversifying into another product portfolio at the same time.
• Increased the funnel size from 3.5 Million US$ to 10 Million US$ and took a challenging 50% increase in the sale quota FTY 2020 while ensuring that the team produced a qualified funnel and built the sales strategy to achieve the plan.
• Added software-based revenue streams to the existing product portfolio planned a completely new LOB (line of business) of Merchant POS Hardware & Support business.
• Also Introduced a new business stream for Customer Experience Kiosks with the strategic sell of Askari Bank’s first VSM (Virtual Service Machine) introducing Kiosk based account opening, Cash deposit, Cheque Leave dispense and Instant Card Issuing
• Responsible for proposing a sales budget to make sure that the top line is met in accordance with the yearly quota of the sales organization and at the same time to ensure that bottom line profitability is maximized by planning and optimizing deliveries.
• Provide technology advisory to the customers and consultative sales support to the account team while engaging with CxO’s to effectively deliver the required results.
• Analyzes the territory’s performance and develops sales strategies for the account management and professional services team.

Punjab Employee Social Security Institution – Gov. of Punjab         Jan 2016 – May 2018

Digital Strategy Consultant - Social Security Contribution, Benefits

 & Health Care Reforms

• Developed a comprehensive digital transformation blueprint for PESSI, aligning social security contributions and health benefits with e-governance and service delivery reform initiatives.
• Designed and implemented a centralized benefits management system to streamline citizen entitlement, claims processing, and hospital reimbursements, impacting over 36,000 Businesses with 1.2 million registered workers.
• Led the requirements gathering and feasibility analysis for automated contribution collection, integrating with Punjab Revenue Authority and NADRA databases for real-time employer-employee validation.
• Introduced biometric authentication and digital ID verification protocols to reduce benefits fraud and ghost enrollments by over 35% across pilot districts.
• Drafted the RFP and technical evaluation matrix for a PKR 2+ billion managed services procurement, resulting in selection and onboarding of two tier-1 IT service providers.
• Designed an end-to-end healthcare information system (HIS) roadmap for government-affiliated hospitals, including EMR integration, appointment scheduling, and drug inventory management.
• Conducted inter-agency policy alignment workshops between PESSI, PITB, and Punjab Health Department to ensure interoperability and data governance compliance.
• Provided executive reporting and board-level presentations on project KPIs, cost-benefit projections, and risk mitigation strategies, helping secure multi-year budget allocations.

NCR CORPORATION                                                                                         Jan 2013 – Dec - 2015

Account Director

• Held the position of Account Director at NCR Corporation, overseeing operations and business development for North & Central territory of Pakistan.
• Managed a portfolio mix worth $5+ Million in sales and annuity business, driving significant growth in revenue and market penetration.
• Developed and maintained C-level relationships with key stakeholders in the Banking, Telecom, and Public Sector market segments, including 3 of Pakistan’s top 5 banks.
• Successfully captured 30%+ market share in the assigned territory, enhancing market presence and revenue streams through strategic account management.
• Spearheaded the profitable sale of NCR's diverse solutions portfolio, encompassing software, hardware, professional services, and managed services.
• Consistently exceeded sales targets and achieved 100% of the annual quota in Q2Y15, earning the prestigious Century Point Club (CPC) recognition, NCR's highest sales reward.
• Also Led the engagement for Pakistan’s first SaaS based incident monitoring, cash management, transaction monitoring & predictive analysis for MCB ADC Channels.
• Led cross-functional teams to align sales, technical, and service delivery functions, ensuring customer satisfaction and long-term account retention.

INBOX BUSINESS TECHNOLOGIES (Dawood Hercules)                        Aug 2011 – Nov 2012

Solution Consultant

• Created and launched the Networks & Communication Line of Business (NETCOM) at Inbox Business Technologies, generating a multi-million USD business stream.
• Developed a comprehensive business plan to establish the NETCOM LoB, identifying key technologies, partnerships, and staffing requirements.
• Conducted market potential analysis, business projections, competitive assessments, and a 5-year roadmap to drive the success of the new business division.
• Spearheaded the launch of NETCOM by executing major projects with strategic significance in the Telecom and Defense sectors.
• Signed a key strategic partnership with “Sandvine”, which later played a crucial role in the government's national firewall project, commissioned by the regulator.
• Lead the engagement to build the first public sector Hybrid Cloud project in the country for PITB (Punjab Information IT Board).
• Consulted on the sales strategy for the Telco and Public sectors in Pakistan, driving sales for IBM, Microsoft, and Managed Services.
• Managed and mentored a high-performing sales team, ensuring consistent achievement of business objectives and performance targets.
• Monitored and analyzed business results, adapting strategies to maximize growth and ensure the long-term sustainability of the NETCOM division.

HEWLETT PACKARD                                                                                          Mar 2009 – July 2010

Country Business Manager (BTO/IM)

• Managed a $4 Million sales and professional services portfolio as Country Business Manager for HP's BTO (Business Technology Optimization) and IM (Information Management) divisions in Pakistan.
• Developed and managed a network of channel partners, enabling existing resellers and recruiting new partners to promote HP BTO software across various market segments.
• Guided partners in achieving the required skill sets to effectively market and sell HP software products in Pakistan, ensuring a robust channel ecosystem.
• Created and executed account strategies, business modeling, and sales plans to support channel partners in targeting the public and telecom sectors.
• Developed and validated pricing strategies for deals brought in by channel partners, ensuring competitive and profitable commercial offerings.
• Defined go-to-market models for partners based on specific product expertise, aligning business strategies with market needs and partner capabilities.
• Managed partner engagement in multiple areas, ensuring smooth collaboration and fostering strong, long-term relationships with key resellers.
• Drove growth and profitability in the BTO/IM portfolio by optimizing partner performance and expanding HP's market presence in Pakistan.
• Played a key role in aligning HP's product offerings with the evolving needs of the public and telecom sectors, enhancing market share and sales outcomes.

PREMIER SYSTEMS LTD                                                                                     Sep 2005 – Jan 2009

Lead Account Manager

• served as Lead Account Manager at Premier Systems, driving a 15% increase in annual sales by developing and implementing strategies to expand existing customer sales.
• Executed the GFA (Global Frame Agreement) with Q-Tel (parent company of Wi-Tribe) and did the first ever project for carrier grade content caching in Pakistan also for Wi-Tribe Pakistan
• Acted as the primary point of contact for key clients, ensuring effective communication and resolving any issues to maintain strong client relationships throughout the sales cycle.
• Coordinated with cross-functional teams to develop project plans, including timelines, schedules, and budgets, ensuring efficient execution and timely delivery of projects.
• Managed the full sales lifecycle, from new account acquisition to ensuring upsell opportunities within existing accounts, driving revenue growth and customer satisfaction.
• Worked closely with clients to determine project scope and ensure that their requirements were met while maintaining the highest standards of service.
• Facilitated communication across teams to address customer concerns, ensuring smooth project execution and mitigating potential delays.
• Played a critical role in maintaining client retention by offering solutions that aligned with client needs, fostering long-term business partnerships.

Pronet (Pvt) Ltd.                                                                                                 Dec 2002 – Aug 2005

Channel Manager

• Designing and architecting carrier-grade SDH & PDH microwave radio solutions, successfully deploying for top data operators, enhancing network capacity and reliability.
• Played a key role in pre-sales of wired line broadband solutions, positioning DSLAM, and MSAGs to enhance broadband infrastructure, leading to a 20% increase in product adoption across enterprise clients.
• Designed and delivered customized wireless and converged telephony solutions, resulting in a 15% reduction in overall operational costs for telecom operators by optimizing network utilization.
• Collaborated with cross-functional teams to ensure seamless integration of advanced telephony solutions, reducing deployment timelines by 25%.
• Provided strategic pre-sales support, contributing to a significant growth in sales volume for broadband solutions, driving significant market penetration.
• Built and expanded a channel ecosystem for Avaya IP Office, onboarding and enabling strategic channel partners across key regions in Pakistan.
• Conducted product enablement sessions, sales training, and technical workshops to equip partners with the skills needed to position and implement Avaya IP Office solutions effectively.
• Drove a 40% increase in pipeline opportunities within the SME segment by leveraging the newly developed partner network to extend Avaya's market reach

• Atlassian Agile Project Management Professional Certificate
• CFI Corporate Finance Foundations Professional Certificate
• Customer Success Foundations Professional Certificate
• Operations Management Professional Certificate