Sabeen Jaffer Ali

Experienced Retail Marketing Manager with a demonstrated history of working in the luxury cosmetics and fragrance industry. Skilled in Negotiation, Marketing Management, Event Management, Media Buying, and Digital Marketing. Strong marketing professional with a BS focused in Advertising from SZABIST.

I have broad professional experience in the field of advertising, marketing, brand management, and retail within the luxury division. Over the years, I have successfully contributed to and managed various aspects of these domains, showcasing a strong track record of achievements and expertise.

Advertising:

• Developed and executed advertising campaigns that effectively communicated the luxury brand's unique value propositions.
• Collaborated with creative teams to craft visually stunning and emotionally resonant advertisements, both in print and digital media.
• Utilized market research and consumer insights to target the right audience segments for advertising initiatives.

Marketing:

• Crafted comprehensive marketing strategies adapted to the luxury sector, focusing on quality and brand prestige. 
• Managed multi-channel marketing efforts, including influencer partnerships, and events, to enhance brand visibility and engagement.
• Monitored key performance indicators (KPIs) and utilized data-driven insights to optimize marketing campaigns for maximum ROI.

1. Brand Management:
   • Led brand development and identity initiatives to maintain a consistent and compelling brand image in the luxury market.
   • Implemented brand guidelines and standards across all touchpoints to ensure brand integrity and cohesion.
   • Nurtured brand loyalty and affinity among high-end clientele through personalized experiences and exceptional service.
2. Retail:
   • Oversaw luxury retail operations, including flagship stores and boutiques, to provide an exceptional in-store customer experience.
   • Managed inventory, visual merchandising, and store layouts to maximize sales and customer engagement.
   • Implemented data-driven retail strategies, such as customer segmentation and tailored promotions, to boost sales and customer retention.
   • Stayed updated on industry trends and competitor activities to identify new opportunities and threats in the luxury market.
   • Established strong relationships with luxury industry influencers, partners, and suppliers to enhance the division's reputation and offerings.

BS - Advertising from SZABIST