popular-90s- fashion-jeans

8 years ago, this month, Levi's Strauss & Co. forever changed women's fashion with the launch of Lady Levi's® jeans—the world's first women's jeans. We'll share Levi's women's fashions from our archives during the month to celebrate. Mention of the 1960s is likely to invoke images of sex, drugs, and rock and roll that characterized the cultural revolution of the period. For women, the decade is also a period of a drastic shift in fashion. Although jeans first gained prominence among women in the 1950s, it wasn't until the 1960s that pants—and denim in particular—became a true staple in women's wardrobes. Here are a couple of pictures from the decade. In the 1960s, adolescents began to appear in ads illustrating the influence of Baby Boomer's youth culture. LS&Co. In 1964. Offered slim stretch jeans for juniors, and those photos were seen on in-store promotional cards that year.

8 years ago, this month, Levi's Strauss & Co. forever changed women's fashion with the launch of Lady Levi's® jeans—the world's first women's jeans.

8 years ago, this month, Levi's Strauss & Co. forever changed women's fashion with the launch of Lady Levi's® jeans—the world's first women's jeans.