Muhammad Basit Khan

Self-motivated & result oriented marketing professional with 10+ years of experience in FMCG, OTC & Services industry with developing & implementing marketing strategies targeted towards growth/ expansion & impact. Proven track record of success in demonstrating ability to lead & motivate teams towards targets and goals with dual contributions towards organizational expansion & personal growth.

I pursued my career as an advertising professional at Manhattan Leo Burnett (an entity of Leo Burnett worldwide)looking after advertising for renowned local and International brands such as McDonald's Pak, Berger Paints, Sucral Sweetener, Lakson Tobacco & Haleeb Foods. During my tenure I was responsible for campaign developments from Client's briefs to final productions; that involved conceptualizations to storyboards and finalization of artworks/TVCFilms; followed by media release modules & media tracking. My expertise on new brand launch SUCRAL (a Low-Calorie Sweetener; by SJ&G Fazul Ellahie pharmaceutical) further materialized when I, being part of a team also performed New Product Development Functions involving Focus group seminars & beta testing followed by Campaign involving TVC as well as BTL activations. I was opened to a world of Marketing Communication Functions at Uniferoz (Pvt) Ltd where I took up job as Brand Executive in2009. My proficiency grew by nurturing a portfolio of well-known OTC Brands in First Aid, Insecticides & Derma cosmetics category. Company's flag ship brand SANIPLAST First Aid Bandage has been Pakistan's Premier First Aid Solution with more than 84% market share and since last 05 years; I have been instrumental in developing winning marketing plans to increase Equity, Coverage as well as New Channels of Business Growth. I held the position of Assistant Brand Manager at Dairyland (pvt) ltd and provided marketing solutions for Dayfresh brand & with progressive future prospects; the brand has developed a niche for its offerings in flavored milk, UHT & Pasteurized milk categories. Here I got ample knowledge of working on trade, visibility & digital drives Currently servicing as Marketing Manager at Advans Pakistan Microfinance Bank, a multinational French consortium with presence in 9 countries the bank has 13 branches in Sindh. Still infant, the bank has progressive future outlook with mark. Comm initiatives for growth & expansion Over the years, have developed New Packaging Designs, New TVC's, Product Masking Edits in TVC's, Radio FM spots, Media Modules/Plans, Trade Offers, Consumer Offers, Sales Team/Distributor's Trainings sessions, Consumer/Retail Researches and a lot of BTL activations with branding partners like Brand partnership , Maxsell Communications, Design Xpress , Contact Plus Activations, Synergy Advertising, Brand Flow Activations, Call outdoors, Vitallink outdoors, blitz ddb, Bulls eye Communications, TNS-Aftab Associates & Distributor Premier Agencies to name a few. My Expertise allows me in turning Small/Medium Enterprise brands into Financial Assets by Communication campaigns that are Cost Efficient. I adore challenges that involve turningproducts intowinning brandsatMinimalBudgets.

MBA Marketing from Bahria University Karachi