Mawiz Akhtar

Dynamic marketing and operations leader with over 30 years of experience driving brand growth, product innovation, and market expansion across Pakistan, Japan, and South Asia. As former Head of Marketing at Honda Atlas, spearheaded iconic model launches (Civic, City, BR-V), built a nationwide dealership network, and managed heavy budgeted campaigns that reshaped consumer perception. Proven expertise in strategic planning, cross-border collaboration, and customer engagement. Adept at navigating complex markets and aligning global brand strategy with local execution. Fluent in English and Urdu, with working knowledge of Japanese. Fully prepared for relocation to the UAE, Qatar, or Saudi Arabia to lead transformative growth in the automotive sector.

I bring over 30 years of leadership experience across marketing, sales, procurement, and operations in the automotive industry. At Honda Atlas Cars (Pakistan), I’ve held multiple senior roles including Head of Marketing, Sales & Operations Planning, New Model Development, and Spare Parts Sales. I led the launch of iconic models like the Civic, City, and BR-V, personally established over 20 3S dealerships nationwide, and introduced the innovative 2S Pitstop service network. Managing a media budget exceeding PKR 1 billion, I crafted customer-centric campaigns that elevated brand equity and drove market share growth.

During my tenure as Executive Coordinator at Honda Motor Co., Japan, I developed international sales strategies for South Asia, reduced inland logistics costs by 20%, and successfully launched the CR-V and Civic in emerging markets. I collaborated closely with R&D teams in Japan and Thailand, ensuring seamless cross-border execution and product alignment.

Currently, as Head of Purchase & Procurement, I’m focused on optimizing vendor networks, improving lead times, and driving cost efficiencies. Fluent in English and Urdu, with basic Japanese proficiency, 

I’m fully prepared to relocate to the UAE, Qatar, or Saudi Arabia to lead transformative growth initiatives in the region’s automotive sector.

I hold an MBA specilized in Marketing from the University of AJ&K (1991–1993), which equipped me with strategic thinking, leadership acumen, and a solid foundation in marketing and operations. Prior to that, I earned a BBA - Bachelors in Business Administration from the same university (1988–1990), laying the groundwork for my career in automotive brand development and cross-functional management.