Huzaifa bin Ata

I've been working for more than 5 years now, and one of the things I value the most in an organization is the collaborative working style, especially when it comes to cultural relations, stakeholder management and communications.

I am a graduate from IBA Karachi currently pursuing MBA from the same institution. In the course of my professional career, I have accrued experience in the Marketing departments of SHAREit Global, British Council, East River Digital & Red Bull Pakistan. I have achieved various goals within this platform and I am mentioning a few below that may catch your interest.

I believe that for this role, I have the required experience as stated above as well as the will to grow in the British Council and experiment new engaging ideas for the brand to warrant a positive and progressive change within the organization.

At SHAREit Global, Lead the Business Marketing & App Marketing function for PK/BD/NP/LK
markets, and analyze the daily spending to keep a track of app performance.

At the Council, I'm the Digital lead for Pakistan, responsible for managing the British Council's Digital platforms including Facebook, Instagram, Twitter and Youtube accounts. I'm responsible for coordinating with media agencies to meet respective KPIs of our campaigns, as well as responsible for overlooking branding and design to be in accordance with British Council's global guidelines to build audience associations with the brand. I have assisted the MarComms team to carry out successful campaigns and events for Arts, Education and Schools in 2019 and 2020, including WOW Festival 2020 and 2021 and Study UK Alumni Awards 2021, two of the biggest campaigns of the British Council. Besides having a role in marketing, I am the Internal Communications lead for the Council for a few months now and I have grown into the role.
 

I feel honored to be one of the leading team members at East River to have run a campaign for the FIFA World Cup 2018 for the brand Wall’s – Goodbye Serious which went on to beat most of the industry’s benchmarks by 5% and earned the brand recognition from the audience. I hereby feel proud to state that from the idea generation stage till the final execution, I was the one in charge of the project. Besides that, being responsible for all available digital media platforms for 4 of CBL's brands at the agency, I ensured utmost engagement rates by suggesting content strategies and out of the box ideas.

I am a graduate from IBA Karachi currently pursuing MBA from the same institution. I've completed my Bachelors in Accounting and Finance in 2017, and have enrolled in the MBA program in 2021.