Atif Zubair

OWNER and CEO

Zar International (Appliances)

July 2015 - Present

Built and nurtured a thriving enterprise specializing in consumer electronics retail, wholesale, and trading. Achieved an impressive 30% year-over-year revenue growth over a span of 5 years, propelling the business from a single retail outlet to a network of multiple stores.

Devised and executed a resounding success story that spanned across the vibrant cities of Karachi, Lahore, and Rahim Yar Khan.

Guided and inspired a dynamic team of 28 dedicated professionals, fostering a culture defined by collaboration, innovation, and a relentless commitment to exceptional customer services.

Crafted and executed impactful marketing and sales strategies that yielded tangible outcomes, including increased footfall, additional revenue. 

Demonstrated adept financial acumen through skillful budgeting, meticulous cost control, and unwavering commitment to maintaining consistent profitability.

Exhibited remarkable agility in navigating changing market dynamics and consumer preferences. Innovatively introduced new services, and sales channels to diversify revenue streams and remain ahead of the curve.

Managing Partner

Placer Travels and Tours, Lahore

Feb 2018 – May 2020

Collaboratively led the strategic direction and operational management of PLACER Travel and Tours, contributing to the growth of the agency's client base and overall business success making it as the most preferred travel Agency for the corporate sector in Lahore.

Developed and executed innovative travel and tour packages that catered to diverse customer preferences, resulting in increased customer satisfaction and repeat business.

Cultivated and nurtured strong relationships with vendors, airlines, and hospitality partners, enabling the agency to offer competitive pricing and unique experiences to clients.

Led a team of 45 dedicated professionals, fostering a culture of excellence, teamwork, and customer-centricity.

Strategically managed budgets and financial performance, ensuring profitability while maintaining high-quality service standards.

Adapted to dynamic industry trends and customer demands, consistently introducing new offerings and travel solutions to meet evolving market needs.

Collaborated with cross-functional teams to drive business growth and expand the agency's reach to new markets.

Handled corporate tours of up to 200 passengers for industry titans like Mobilink, Haier Pakistan, Orient, and GREE (DWP Pakistan) across the globe, from USA to Europe, Azerbaijan, and Australia.

Contributed to a harmonious 50% increase in agency revenue by developing engaging local tourism packages.

Account Director

JWT (a division of WPP), Karachi

Feb 2011 – Jun 2015

Led a team of 4 account managers and Sr Account Managers, creative professionals, and strategists to deliver impactful advertising campaigns that met and exceeded client objectives.

Navigated complex client requirements, ensuring seamless communication, project execution, and adherence to project timelines.

Adopted collaborative partnerships with clients, gaining an in-depth understanding of their goals and translating them into effective creative strategies.

Provided strategic guidance to clients, offering insights and recommendations that contributed to their brand growth and market success.

Led the development of integrated advertising campaigns across various media channels, driving engagement and amplifying brand awareness.

Led the agency’s top-tier clients: HBL (Banking), Shan (FMCG), Opler’s Milk (FMCG) TPL Group and GSK (Healthcare), setting a blazing trail of growth in agency’s revenue.

SR Account Manager

INTERFLOW, Karachi

Nov 2009 – Feb 2011

Conducted a bunch of campaigns around electricity theft, igniting a nationwide conversation with "They Steal, We Pay," and advocating energy conservation.

Developed the TVC masterpiece, "118," and animated TVC for Public Safety, amplifying the brand's resonance.

Supervised a captivating corporate documentary for KESC, playing a pivotal role in shaping the brand's image.

Led the charge on a safety campaign, "Beware, Be Aware," contributing to community awareness.

Orchestrated a scorecard campaign, CSR initiatives, and engaging newsletters, fostering internal cohesion and external goodwill.

Account Manager

Ogilvy & Mather, Karachi

Aug 2008 – Nov 2009

Managed a successful launch of Gold Flake Special and Wills Kings, propelling Gold Flake to the pinnacle as Pakistan's highest selling cigarette brand.

Proposed and executed a comprehensive campaign in the Southern Punjab development program.

Initiated the groundbreaking "Seed to Smoke" and "Product Best Quality" campaign, setting new industry standards. 

Panned and executed the Castrol Champions Loyalty Program, fostering brand loyalty and customer engagement.

Launched the trailblazing Castrol Activ campaign, introducing the "bikes ki Nayee Boli," along with the CRB Plus testimonial campaign.

Activation Manager

Activ8 Solution/JWT (a division of WPP), Karachi

Feb 2007 – Sep 2008

Part of a dedicated team that collaborated closely with cross-functional departments to conceptualize, execute, and optimize engaging brand activation strategies.

Successfully executed a range of high-profile campaigns, each designed to connect brands with their target audiences through innovative and immersive experiences.

Oversaw the coordination of campaign logistics, from creative ideation to seamless execution, ensuring all elements aligned with client expectations and objectives.

Delivered exceptional client service by addressing inquiries, troubleshooting issues, and ensuring transparent communication throughout the project lifecycle.