Ammara Arif

Brand identity designer | CHA'

• Design and develop branding assets, marketing materials, and digital content for a direct-to-consumer brand.
• Collaborate with marketing teams to create visually compelling designs that drive engagement.
• Maintain consistent branding across various platforms while implementing innovative design strategies.

Graphic Designer | Diblo (Beverages Company) | 

• Led the creative direction for branding and packaging design, ensuring a strong visual identity.
• Designed promotional and advertising materials that contributed to increased brand recognition.
• Worked closely with the marketing team to enhance the brand's storytelling through design.

Web Developer | Freelance

• Built websites for small and medium-sized businesses, offering full project management from concept to launch.
• Specialized in SEO optimization, ensuring websites rank well in search engines.
• Prioritized regular communication with clients to deliver tailored solutions that meet their business goals.

Bachelor of Arts (Ongoing)

National College of Arts (NCA)
2023 – Present

• Specializing in Graphic Design and Visual Communication.
• Studying branding, typography, UI/UX design, and creative storytelling.
• Developing a strong foundation in design principles, marketing, and digital media.

Diploma in Graphic Design

Arena Multimedia
2021 – 2022

• Focused on Adobe Creative Suite, motion graphics, and brand identity.
• Worked on real-world projects to build a professional portfolio.
• Learned advanced design techniques, visual hierarchy, and color theory.