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Ahmed Khalid

Ahmed Khalid

Assistant Manager Media Planning

Marketing / Advertising / Public Relations

Karachi, سندھ

Social

About Ahmed Khalid:

Driven, Passionate and Disciplined. These are the 3 attributes that define me as an individual. I believe in going the extra mile in getting things done as one can only unlock their full potential when they step out of their comfort zone. 

Experience

JUNE 2022 - PRESENT 

GROUPM PAKISTAN PRIVATE LIMITED | Assistant Media Planner - mSix&partners

• I was responsible for developing 360-degree media strategies, including traditional, digital, and content.

• I had to ensure that KPIs are met in order to achieve maximum ROI.

• Creating and assessing campaign media reports, as well as quarterly and yearly client reviews.

• Keeping track of efficiency for KPI management.

• I made the process of creating a competitor's scans more efficient through use of tools like Crowdtangle and Semrush.

 

SEPTEMBER 2021 - MAY 2022

GROUPM PAKISTAN PRIVATE LIMITED | Management Trainee 

• Understanding the fundamentals of digital marketing and gaining practical experience with a variety of platforms such as Facebook, Google, Twitter, Instagram, and local publishers, among others.

• Following up on campaigns, doing post-campaign analysis, and providing feedback and suggestions on how to enhance future outcomes.

• Taking a variety of digital marketing training and certifications, from beginner to advanced.

• Developed an understanding over traditional media planning such as TV Media Planning and Radio Media Planning.

 

OCTOBER 2017 – JANUARY 2020 

AIESEC IN KARACHI 

• 12 months of working in the Sales department. 

• 9 months of working in the Finance department. 

• 6 months of working in the Human Resource department. 

 

JUNE 2019 – NOVEMBER 2019 

AIESEC IN PAKISTAN 

• Project Head of Marketing for the National Conference. 

 

OCTOBER 2018 – OCTOBER 2019 

AIESEC IN PAKISTAN 

• National Audit Manager. 

Education

SHAHEED ZULFIQAR ALI BHUTTO INSTITUTE OF SCIENCE AND TECHNOLOGY (SZABIST) 

Program: BA(Hons) Business Studies 

Subjects: Operations and Supply Chain Management, Marketing Management.

 

A LEVELS 2014 -2017 

BAY VIEW COLLEGE

Subjects: Mathematics, Business studies, Accounting. 

 

O LEVELS 2012 - 2014 

BAY VIEW HIGH SCHOOL O LEVELS

Subjects: Economics, Business studies, Accounting, Additional Mathematics. 

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