Abdul Wasay
Marketing / Advertising / Public Relations
Services offered
I work as a performance marketing specialist, helping businesses grow through Google Ads, Meta Ads, and advanced conversion tracking. I manage full funnel campaigns for eCommerce, B2B, and local service businesses handling everything from keyword research and ad copy to pixel setup, GA4, and GTM configuration. I focus on generating qualified leads and profitable sales while closely tracking performance metrics like ROAS, CPL, and CAC to continuously improve results.
Experience
I’m a performance driven digital marketer with over a 10+ years of hands-on experience in managing Google Ads, Meta Ads, SEO, and cross-platform digital strategies. I’ve scaled campaigns across the US, UK, Canada, Australia, and UAE helping brands generate millions in revenue. My expertise spans full-funnel paid media, technical and content SEO, and CRO-backed strategy for eCommerce, SaaS, real estate, and service businesses.
Specialties include:
Google Ads (Search, Display, PMax, YouTube)
Meta Ads (Advantage+, Catalog, Retargeting)
SEO (on-page, off-page, technical audits)
Conversion Tracking (GA4, GTM, CAPI)
Funnel Building, A/B Testing, and Performance Reporting
Tools: Looker Studio, Google Analytics, Frase, SEMrush, Monday.com
Notable achievements: Delivered 10x ROAS campaigns, built high-performing funnels from scratch, and led localized marketing across multiple regions. I don’t just manage ads I help brands grow profitably through smart data backed strategies.
Education
Bachelor’s Degree in Marketing – FAST-NU
Strong foundation in marketing strategy, consumer behavior, and digital media equipping me with the analytical and creative skills used daily in performance marketing and campaign management.
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